# Ongoing Support & Maintenance - Link: https://ip-refactor.ipdev2.cloud/services/website-support-maintenance/ - Published: 2026-11-08T04:58:55+00:00 - Author: neilharner Support & maintenance ## No website is ever _complete._ Launching a new website is just the beginning of our relationship with our clients. Once the site is up and running, there is tremendous potential to improve it, generating more sales or leads and extending its life. Beyond general technical support, we offer comprehensive plans to keep your site performant and secure, so you never need to worry about updates, bugs, backups and other routine needs. Whether you’re a big company or a small business, maintenance is crucial. Regular updates reduce the chance of a breach and the risk of your site crashing. They also matter for search engines and user experience. Potential customers may leave if your site is down, too slow or inconvenient on mobile. ![Katie working on her laptop](https://ip-refactor.ipdev2.cloud/wp-content/uploads/ 2026/11/work-katie-desk.webp) Keeping it running ## Updates, fixes and a team that _answers._ A website needs care after launch as much as before it. Our plans keep the software current, the site secure and your team supported, whether we built the site or are taking it over from someone else. ### Preventative maintenance A routine fixed-rate service to update your core software and all third-party plugins or extensions, plus scans to keep the site secure and performant, with fixes applied where needed. ### Security audits & updates We routinely monitor and audit your site for security issues and apply critical updates to your software and hosting environment. ### Website support We make sure you’re empowered to manage your site, but we won’t leave you on your own. Our developers respond promptly to every request, from a little guidance to a major issue. ### Retainers Bundle maintenance, updates, monitoring, support, new features and conversion rate optimization into a single monthly plan, with one team that knows your site. ### Inheriting a website Yes, we take over sites built by other teams. Before we do, we review the site thoroughly at no cost, so you know about any issues that need attention right away, the risks or challenges to be aware of as we take it on, and our suggestions (not requirements) for improving it. Keeping it improving ## Iterate toward better _results._ Working with your internal or external marketing team, we guide you through iterative enhancements and new features that pay back the investment. ### Revenue optimization Driving traffic is one part of growth. Optimizing conversion rates through a tactical strategy, supported by data, can lead to significant increases in revenue. ### Performance optimization We keep your site fast by addressing hosting issues, optimizing media, adding caching and making code more performant. ### Email marketing & automation We set up lists, design and build templates, and create automation workflows such as welcome series and cart abandonment emails. ### Technical SEO Site structure, schema, Core Web Vitals, crawl errors and redirects kept in shape, so search engines can find and rank your content. Education ## Training that makes you _independent._ Education is a core principle at Inverse Paradox. Our founder chairs the Department of Design at Thomas Jefferson University, and the whole team shares one goal for every client: to be self-sufficient and independent, not reliant on us for every change. * In-house developers trained on WordPress best practices: coding standards, blocks, security, performance and deployment * Designers and marketers trained to get more from WordPress and Shopify on their own: pages, products, content and campaigns * Accessible content training, so new pages stay WCAG 2.2 AA conformant * Training at launch, workshops for your team or ongoing sessions within a support plan Ongoing plans can also keep your site aligned with [accessibility](https://ip-refactor.ipdev2.cloud/services/web-accessibility-compliance/) and privacy requirements over time, including WCAG conformance and GDPR / CCPA compliance. ![Employee working on the office couch](https://ip-refactor.ipdev2.cloud/wp-content/ uploads/2026/11/AAD_3319-scaled-1-1024x683.jpg) Philadelphia-based, nationwide ## Based near Philadelphia, _trusted across the country._ Inverse Paradox is a WordPress support and maintenance agency based just outside Philadelphia, working with clients across the country. Many of our support clients have been with us for years, because the people who built the site are the people who keep it running. Many of our clients have been with us for a decade or more. We build for the long run, with hosting and support from the same team that launched the site. Meet near Philadelphia or over video from anywhere. [Let’s talk about your project](https://ip-refactor.ipdev2.cloud/contact/). FAQ ## Common _questions._ Do you only support sites you built? No. We take on existing sites too. We start by reviewing the code, plugins and hosting so we know exactly what we are maintaining. What does preventative maintenance include? A routine fixed-rate service that updates your core software and all third-party plugins or extensions, with scans to make sure the site stays secure and performant. How quickly do you respond? Our developers respond promptly to every support request, whether you need a quick answer or have an urgent issue. Can you work alongside our marketing team? Yes. We regularly collaborate with internal and external marketing teams to plan and ship improvements.