UX / UI design
User experiences that inspire and perform.
Our user experience and interface designs merge creative passion and business logic into an exemplary online interface for your business. You’ll see firsthand how our team turns your business goals into a functional design that your customers will love and that is completely unique to you.
The web and its technologies are always changing. We design to the highest web standards, keep trends at bay and stick to an approach that gives your site a longer shelf life. We take the time to get to know you, listen to your specific needs and bring that knowledge into every screen.
What we offer
Robust UX / UI design services.
Responsive website design
Your users will see your website on everything from laptops to phones and every size in between. Our designers create custom layouts that scale to every screen.
Mobile in mind
Design for mobile should reflect what devices can do and deliver on what users expect, using proven creative best practices.
Accessibility
Some industries require websites to be accessible and usable for people of all ages and abilities. It is an expertise we are happy to provide, and we bring it to every project.
eCommerce design
Whether you need a WooCommerce store, a Shopify theme or a custom Adobe Commerce site, our eCommerce experts help you plan, design and launch a store that meets your customers’ expectations.
Content-intensive websites
Organizing your content into a well-thought-out structure that draws people deeper into the site is a core competency of our design team.
App design
Mobile and web app design that gives your users more connectivity, functionality and control, and builds brand affinity along the way.
Our process
Designed from scratch, not borrowed from a theme.
We research, design and build from scratch, so your website is tailored to your exact needs. You will not settle for the borrowed functionality of a theme that only meets part of your requirements.
- User research and user testing
- Information architecture and sitemaps
- Wireframing and prototyping
- Responsive visual design
- Design systems your developers can build from
Built to ship
Design that developers can build.
Our designers and developers work on the same team. We translate high-fidelity designs into accurate, interactive custom themes that give people a consistent experience across browsers and devices, so what you approve is what launches.
When the design is ready, it moves straight into development with the people who were in the room when it was made.
Philadelphia-based, nationwide
Based near Philadelphia, trusted across the country.
Inverse Paradox is a UX and UI design agency based just outside Philadelphia, working with clients across the country. We design in the browser and test with real users, so interfaces hold up when they meet real content and real people.
Our founder, Neil Harner, chairs the Department of Design at Thomas Jefferson University, and that teaching mindset shapes how we explain choices and train your team.
Wherever your team is based, let’s get started.
FAQ
Common questions.
Do you only design sites you also build?
Most of our design work leads into our own development, because that is where the details carry through best. We also take on design-only work when your team or another partner will handle the build.
Will the design work on phones?
Yes. Every design is responsive and planned for mobile from the start, not squeezed down at the end.
How do you handle accessibility in design?
We design with WCAG 2.2 AA in mind from the first wireframe: color contrast, focus states, readable type and clear structure. Read more about our accessibility and compliance work.
Can you redesign our site without changing platforms?
Yes. A redesign can be a new look on your current WordPress, WooCommerce or Shopify site, or part of a wider rebuild. We will recommend what fits.