B2B eCommerce
A rich customer experience.
Even in B2B, customers expect the same ease of use they get at home. Manufacturers and wholesale businesses have the most to gain from a new, easy-to-use eCommerce portal that makes ordering quick. Specializing in WooCommerce and Adobe Commerce, we have built a number of these stores, with the features B2B buyers expect and integrations to ERP and accounting systems.
Thinking of adding a direct-to-consumer model? We can get the store running and advise on how best to sell to retail and business customers side by side.
Features
What B2B buyers expect.
Pricing rules
Group pricing, per-customer pricing and quantity-based discounts, so every buyer sees the right number.
Quick order
Customers enter products by name or SKU with quantities in one fast form, built for recurring volume purchases.
Invoice & bill payment
Customers pay open invoices online by credit card, PayPal or ACH, with rules that require payment before more purchases on credit.
User and group features
Tax exemption, custom payment options and every part of the journey tailored to the account.
Sales rep association
Each customer linked to a rep, who can follow their accounts while customers get quick access to their rep’s details.
Wholesale application
A robust application that collects new customer data for you to review and approve with minimum effort.
Manufacturers & distributors
A lead and revenue machine.
A B2B store lets manufacturers and distributors sell to dealers, resellers and end customers with tools once reserved for big retailers: one point of sale for every catalog, custom pricing and quantity breaks, checkout rules by customer, invoicing, and inventory kept accurate from your CRM or ERP.
Customizable catalog
Manage costs, prices and offerings, with filterable and non-filterable attributes that help buyers find exactly what they need.
One point of sale for every catalog
Bring multiple catalogs together in one store that is convenient for every type of client, with inventory kept accurate from your source of truth.
Customized checkout rules
Payment methods and shipping options set per customer or customer group, so every account checks out on its own terms.
Variable products
Size and component variations on key products, each with its own pricing, stock information and attributes.
Invoicing
Custom branded invoices with full payments or deposits, to speed up the sales process.
Google product data feeds
Send real-time inventory data to your paid marketing channels to keep campaigns performing across product lines.
Reviews & comparisons
Detailed product comparisons and customer reviews that showcase extensive product information.
Promotions
Coupon codes and cart discounts for specific promotions, to keep your pricing competitive.
Integrations & grants
Connected to the systems behind the sale.
Sage 100 eCommerce
Of all the ERP and accounting systems, we have the most experience with Sage 100, building both B2C and B2B stores through an ongoing partnership with ROI, producers of IN-SYNCH®. ROI is a Sage Gold Development Partner, and IN-SYNCH® provides real-time, bidirectional data synchronization.
MATAAC grants
The Mid-Atlantic Trade Adjustment Assistance Center (MATAAC) offers grant opportunities to Mid-Atlantic manufacturers who have suffered losses as a result of import trade. Inverse Paradox is a MATAAC partner, so if you are approved for assistance, we can fulfill your website and digital strategy needs.
B2B stores we have built include Albion Engineering, Southwest Strings and the SawStop store.
Philadelphia-based, nationwide
A national B2B eCommerce agency, based in Philadelphia.
Inverse Paradox is a B2B eCommerce agency based just outside Philadelphia, working with clients across the country. Manufacturers and distributors trust us with customer pricing, ERP integrations and checkout rules that match how they sell.
Beyond client work we run VIUS, our turnkey websites for small businesses, and Infinite Source, our WordPress and WooCommerce hosting on WP Cloud.
Tell us where you are headed, and we will show you how we would get there.
FAQ
Questions we hear often.
Can one site serve both retail and wholesale customers?
Yes. A B2C/B2B hybrid lets retail shoppers buy normally while logged-in wholesale accounts see their own pricing, payment options and business rules.
Which ERP systems do you integrate with?
Sage 100 is where we have the most experience, through our partnership with ROI and IN-SYNCH®. We also integrate QuickBooks, Salesforce and other systems through their APIs.
What is MATAAC?
The Mid-Atlantic Trade Adjustment Assistance Center offers grants to manufacturers in the region affected by import trade. We are a partner, so approved firms can use that assistance for their website and digital strategy work with us.
Can customers pay invoices online?
Yes. We build invoice and bill payment by credit card, PayPal or ACH, and can require outstanding balances to be paid before new orders on credit.
Can WooCommerce connect to our ERP?
Yes. We integrate WooCommerce with ERP, CRM and accounting systems, and have the most experience with Sage 100.
Can customers order by part number?
Yes. Quick order forms let buyers enter SKUs and quantities directly, which suits repeat volume purchasing.
Can we combine several catalogs on one site?
Yes. We bring multiple catalogs into one store and organize them so each type of client finds what they need.
How do you keep inventory accurate?
We connect the store to your source of truth, such as an ERP, so stock and pricing stay in sync.